McDonald’s: No logo. No slogan. Just fries — and smell.

In the Netherlands, McDonald’s built a billboard that didn’t show fries.
It smelled like them.

Just a red or yellow panel. No text, no logo, nothing. But inside, it held a hidden compartment warming up actual French fries. As people walked by, they caught the scent — and followed it.

The boards were placed near restaurants, but they didn’t shout for attention. They simply triggered one of the most powerful senses we have: smell.

It was simple. Strange. And surprisingly effective.