
Ever had a brand make you smile… while you’re leaving them?
If you cancel your Spotify Premium, they don’t just say bye.
They send you off with a playlist.
It’s called “Goodbye for now :(” — full of tracks like If, Leave Us, and Take Away, plus a sad little pug staring into the distance.
It’s playful. A little cheeky. And yes — it’s a clever bit of exit marketing.
That’s when a brand makes the very last moment you have with them just as memorable as the first.
So here’s a question…
If someone was leaving your brand, what would their goodbye look like?