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How Spotify turns goodbye into a playlist?

by

in

Ever had a brand make you smile… while you’re leaving them?

If you cancel your Spotify Premium, they don’t just say bye.

They send you off with a playlist.

It’s called “Goodbye for now :(” — full of tracks like If, Leave Us, and Take Away, plus a sad little pug staring into the distance.

It’s playful. A little cheeky. And yes — it’s a clever bit of exit marketing.

That’s when a brand makes the very last moment you have with them just as memorable as the first.

So here’s a question…

If someone was leaving your brand, what would their goodbye look like?