What happens when high fashion meets flat-pack?
Back in 2017, Balenciaga released a luxury tote that looked… oddly familiar.
Same electric blue. Same oversized shape. Same double handles.
If you’ve ever been to IKEA, you’ve seen it before — the famous 99¢ Frakta shopping bag.
Except Balenciaga’s version? Leather. Gold-stamped logo. And a $2,145 price tag.
Was it parody? Homage? Pure coincidence?
Whatever it was, it made everyone talk about both brands — and proved how a simple everyday object can live in two very different worlds.
We think it was a clever move that boosted the positioning and value of both brands in their own way.
meerkating.co 