In 2017, in Germany, Vaseline launched a campaign called “Cracked Paintings”.
Created by Miami Ad School, the ads showed famous portraits with cracked, aged paint - just like you’d see in a museum.
Except here, a gentle hand is applying Vaseline to the surface… and the cracks disappear.
It’s a simple, striking metaphor: if Vaseline can soothe and restore centuries-old “skin” in art, imagine what it can do for yours.
A clever blend of visual storytelling and product truth — making the benefit instantly clear without a single line of copy.
meerkating.co 