Meerkating Co
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How a brand became the picture of a product?
In 2021, a simple experiment asked people around the world to draw ketchup.No brand names. No hints. Just a blank page. What showed up? Sketch after sketch that looked like Heinz — the classic bottle shape, the white label, the red. A quiet proof that some brands don’t need a logo to be recognized. Heinz Read more
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When art restoration meets skincare.
In 2017, in Germany, Vaseline launched a campaign called “Cracked Paintings”. Created by Miami Ad School, the ads showed famous portraits with cracked, aged paint - just like you’d see in a museum. Except here, a gentle hand is applying Vaseline to the surface… and the cracks disappear. It’s a simple, striking metaphor: if Vaseline Read more
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Same bag. Different worlds.
What happens when high fashion meets flat-pack? Back in 2017, Balenciaga released a luxury tote that looked… oddly familiar.Same electric blue. Same oversized shape. Same double handles. If you’ve ever been to IKEA, you’ve seen it before — the famous 99¢ Frakta shopping bag.Except Balenciaga’s version? Leather. Gold-stamped logo. And a $2,145 price tag. Was Read more
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How Spotify turns goodbye into a playlist?
Ever had a brand make you smile… while you’re leaving them? If you cancel your Spotify Premium, they don’t just say bye. They send you off with a playlist. It’s called “Goodbye for now :(” — full of tracks like If, Leave Us, and Take Away, plus a sad little pug staring into the distance. Read more
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McDonald’s: No logo. No slogan. Just fries — and smell.
In the Netherlands, McDonald’s built a billboard that didn’t show fries.It smelled like them. Just a red or yellow panel. No text, no logo, nothing. But inside, it held a hidden compartment warming up actual French fries. As people walked by, they caught the scent — and followed it. The boards were placed near restaurants, Read more
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